shrinkingfootprint works with tourism organizations to:

1. Unify tourism objectives
2. Focus community priorities
3. Develop key message points
4. Identify core target groups
5. Create cross-platform visitor experiences

If thinking about the future is too difficult to contemplate, you aren’t doing it right. shrinkingfootprint facilitates a deeper conversation about where you want to go and how to get there.

How To Get There.

Changing the future begins by changing the way you talk about the future. Everyone makes assumptions about the future. What it will look like. Which values will endure. How success will be measured. What customers will expect. What markets will demand. etc.

The future you imagine may or may not be shared by others. Therein lies the first challenge. When organizations operate with an ill-defined vision of the future they invite inefficiency. When co-workers make decisions based on unspoken assumptions about the future their efforts can cancel each other out. There is a better way.

Building a Better Future.

shrinkingfootprint conducts engaging and fast-paced workshops with groups both large and small to surface key assumptions about the future. Most organizations discover that there are two or three “official” versions of the future operating within their walls. Once these futures are described and labeled, inefficiency is reduced and progress accelerates.

Scanning The Horizon For Clues.

Contrary to popular belief, the future is not entirely unknowable. Indicators of tomorrow abound. The trick is knowing where to look and what to do with the information you find. shrinkingfootprint collaborates with you to develop a strategic roadmap and identify key progress points along the way. Your future is too important to leave to chance.

Telling The Right Story Right Now.

Your progress depends on influencing the beliefs and behaviors of others. Stories are powerful tools in shaping the perceptions and choices of individuals and organizations. shrinkingfootprint works with you to develop the strategic stories and customer experiences necessary to increase the efficiency and effectiveness of your efforts.

The stories you tell are stepping stones to the futures you seek.

Asking For Directions

Taking the most direct route to your new future requires constant vigilance. Given the pace of change, sticking to any single plan is a risky way to go. Reacting to change after it happens doesn’t work. Especially now. The wrong map is worse than no map. shrinkingfootprint helps you stay on track by monitoring key indicators of the futures headed your way. Get a jump on change before change gets the jump on you.

Pay As You Go.

Getting a jump on the future is fun and refreshingly affordable. Simply invite shrinkingfootprint to your next staff meeting or conference for a provocative peek into the future and a probing discussion on the best paths forward. The first presentation can be delivered in as little as 30 minutes although an all-day workshop is ideal. shrinkingfootprint works on an hourly or project basis. All work is estimated in advance and delivered within budget. Should your needs expand, shrinkingfootprint has the resources on-hand or on-call to get you where you want to go.