shrinkingfootprint uses strategic marketing tools to help foward-looking organizations do more with less.

Given the volatility out there, sticking to the plan and hoping for the best is an understandable approach, but not terribly effective.

shrinkingfootprint is a strategic marketing resource for companies and organizations looking to get a jump on what’s next. The future of business is around the corner.

What will it look like? How will you compete? Are you prepared?

Probably not. Most of us are too busy putting out fires to look down the road. As the pace of change accelerates so does our propensity for shortsightedness. The response is natural, and very, very risky.

shrinkingfootprint brings an enhanced level of foresight to strategic plans and communications campaigns to keep short term choices in line with long-term viability.

shrinkingfootprint has enjoyed fly-on-the-wall status at many of the most respected companies in the world. The lessons learned developing strategies and producing advertising campaigns for blue-chip brands informs the shrinkingfootprint perspective. Especially in the world of travel and tourism.

The shrinkingfootprint process is fast-paced, budget-minded and thought provoking. shrinkingfootprint’s capabilities range from strategic workshops to the implementation of global communications plans. You can engage shrinkingfootprint in whatever capacity fits your needs. No long term obligations or bloated retainer fees required (unless you insist).

The process begins with a half-day to two-day workshop with 20 - 50 members of your team. Groups participate in exercises and discussions designed to bring the future forward. Your company will begin to think and operate differently from day one. Decision making will be more collaborative. Planning will be more long term. Your team will be strategically consistent and operationally nimble.

Andy Dumaine

Andy is the president and founder of shrinkingfootprint.

He has worked in advertising for more than 20 years as a writer, creative director and agency co-owner. More than sixty of the campaigns he created for clients of every stripe and budget earned national and international awards for effectiveness and creative appeal. Andy enjoys few things more than a good strategic challenge and a cold IPA. Since the launch of shrinkingfootprint in 2006, Andy’s work has taken him across the United States and the Caribbean. He is a frequent presenter at industry conferences on green business issues and an infrequent lecturer at universities and colleges.

For questions and inquiries: andy@shrinkingfootprint.com